S0c13ty (society) is a UK startup building communities in an increasingly fragmented social space.
Increasingly, and especially so in the wake of COVID-19, social groups are hanging out online rather than in geographically similar locations.
The online space is also changing - people now typically have >1 online persona (for example, an entrepreneur who is also a musician, toy collector and amateur economics wonk).
There will be no "New Facebook". Generic networks cannot support the diversity of this emergent society; instead there will be a flotilla of smaller, more niche focused social spaces.
Specificity is the new genericity - each community having it's own needs. For example, an online trainspotting community may be centred around a database of engine numbers, with the ability to upload pictures to "prove" you have spotted them. Facebook are unlikely to ever provide a list of engine numbers - and even if they did, does the world need to know that the DJ you is also a trainspotter?
Doing something positive and being successful are not mutually exclusive, so a great deal of our focus at S0c13ty is on social good - improving things in small ways for large groups of people. Like H0urs.com our forthcoming inclusive social network to help low paid workers find jobs. Or CodeClub our free introduction to programming for older people wishing to reskill in tech. In fact, we would argue being a good business is now the only route to a successful business.
S0c13ty is the central research, development and accelerator for spawning these specialised social spaces, with plans for Social Trading, Gig Economy, Communities, Charity/Public Sector and the Arts. Its vision is to serve niche online groups better than Facebook, Instagram, Twitter et al, enriching the online lives of those that participate, and hopefully in it's small way making the world a smidgen better.
We also undertake not-for-profit ventures, including the John Peel Archive, BBC Arena's Arts Hotel and our free access to coding course.